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How to become an exchange yourself without investing in development and a lot of capital?
Hundreds of years of financial markets, as we see them, have created absolute inequality among the participants. The major capitalists, the owners of the trading floors, have ensured that they profit regardless of the market’s direction, be it falling or rising. Their only task is to encourage people to trade as frequently as possible, disregarding the small commissions they pay for using exchange functions. So what if it’s 0.3%!
What does it mean compared to potential winnings?
The key word here is “potential.”
When making a transaction, the buyer and the seller pursue opposing interests. However, one thing remains constant—you can’t win every time. More precisely, everyone who trades and bets on growth or decline can’t win. And if we look at statistics, the percentage of those who manage to beat the market in the long run is minimal.
Take $100, place it on the table in front of you, and do nothing with it! Congratulations! You’re better than 95% of traders. You can create courses titled, “How to Beat 95% of Traders in the Market.”
But why do people tolerate such injustice?
Why do they agree to play a game where they are initially placed in a losing position?
Why don’t they address the root of the problem?
Why don’t they capitalize on the same opportunities that the primary beneficiaries—the stock exchanges, the brokers, the bankers—capitalize on?
You might say it’s impossible. You need capital, you need to invest in development, you need licenses, and a big team. Exchanges are big business!
Yes, it has been that way for hundreds of years, but DeFi has changed everything.
DeFi, or decentralized finance, has shattered two established patterns at once. First, DeFi allows users to buy and sell assets without intermediaries, without transferring them to third parties, without using exchange accounts or brokers. Second, DeFi has opened up the possibility for anyone, with any amount of capital, without investing in development, to profit from the same model that exchanges profit from.
“But why then do so few people know about DeFi?” you ask.
The answer is simple. Firstly, most people find it much easier to understand the idea that you can make money by buying one asset cheaper and selling it at a higher price. Secondly, nobody wants to get rich slowly. After all, what’s a 30-40% annual return in DeFi when you can buy Shitcoins based on signals from Telegram channels and wait for the big returns? But the paradox is that by chasing super returns through speculation, you won’t make money, and you’ll most likely lose capital. Striving for slow, systematic earnings with moderate profitability will eventually activate mechanisms that multiply your capital, even though you initially didn’t anticipate it.
In the following articles, we’ll provide specific case studies and examples of how to profit from DeFi.
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The Bankers’ Conspiracy
Thirteen individuals are seated at a large round table, all dressed in tuxedos, their faces inscrutable. Some are smoking cigars, while others grin, revealing white teeth. Their portly bellies strain against the silk of their Italian shirts in a way that makes it appear as though the buttons are on the verge of bursting and taking a steep plunge.
These thirteen men own numerous trading floors that attract wealth seekers from all corners of the country, as the advertisements suggest. “Trade and Grow!” reads the slogan on a captivating billboard.
The dreams of thousands of people are shattered by the unyielding charts of stock prices amidst the cacophony of unfulfilled hopes. However, the thirteen bankers seated behind the desk remain unperturbed. They understand the essence of this financial world; they have mastered it and comprehend human greed—the very greed that propels people into the market.
A new advertising campaign unfolds with the slogan, “This stock will make you rich!” to the monotonous cheers of thirteen advertising managers. “It needs refinement,” the chairman comments. “We must make them envision paying off their mortgages, purchasing larger houses, better cars, and having beautiful companions by their side. We need to penetrate their minds.”
This regular gathering of the Thirteen resembles a secret society—a congregation of priests worshiping a deity named “The Exchange.” Oh, the promises this financial god makes to its devotees. “Pray and trade! And you shall attain what you’ve always desired.”
“Pray and trade! Let others envy your success!” “Pray and trade! While others toil and persevere, your destiny is unique! You are special!”
However, this deity demands sacrifices from its priests.
And so, another “trader” who has invested all his savings and borrowed money in the market rises from the table and realizes that everything he and his wife had painstakingly saved for—their future home, their dreams, their children’s education—has been devoured by a mechanism that has ground up someone’s years of labor without any compassion or effort. The trader’s legs tremble, his heart is overwhelmed with sorrow and guilt, and ahead of him lie years filled with a battle for survival, a frantic treadmill where he will be compelled to trade his time for money. If he does not learn this painful lesson, his entire life will be spent in this struggle.
However, the thirteen bankers, or rather, priests, remain unaffected. They win every time. Their discreet business thrives on the small commissions paid to them by every wealth seeker every second, as long as those seekers have not yet sacrificed their years on the altar. Even when one victim is entirely drained, dozens or even hundreds more dreamers quickly step forward to take their place.
Commissions are paid, business is conducted, people queue up to pay the price for their naivety, and the thirteen bankers need only count their profits…
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Where is the DEX market going? Tokenomics, ecosystems, voting, and bribes.
In one of the past posts, we talked about providing liquidity in the range. The leader in this technology and its pioneer is the Uniswap exchange.
But who is the main competitor of Uniswap? Curve exchange!
However, if we go to the Curve exchange, we can see that most pools show annualized returns of up to 10%, including additional rewards in CRV exchange tokens. And some pools even show unit percent APR (annualized return without reinvestment). So what makes liquidity providers keep almost $4.5 billion on the exchange? Let’s break it down!
Curve Exchange has earned its place in the DeFi market thanks to its unique tokenomics. It was one of the first exchanges to build tokenomics for CRV so that all holders started to receive 50% of all exchange commissions, as well as increased returns on liquidity provision and the opportunity to participate in voting, which, by the way, also brings money to token holders.
“So what?” – you ask. You own a CRV token, you get revenue from staking, commissions, and voting revenue, and the CRV token that is used as a Reward token for many pools is plummeting in value, and in the end, everything you earn will at best cover the price drop.
What to do with this?
First of all, volatility risks can be handled! As part of the Cryptonomics “Master of DeFi” program, we are just looking at tools that allow you not to depend on whether the price of a token goes up or down.
Secondly, thanks to the opportunities that Curve has created, a whole ecosystem of protocols has grown around the exchange, allowing you to earn much more than if you work directly with Curve. All of this is due to the fact that these protocols, being big CRV token stakers themselves, get the highest yields and can share that with their clients.
An example of such a protocol is Convex, an add-on to the Curve exchange. On Convex, you can, for example, stake CRV tokens with significantly higher yields than on Curve itself (at the time of writing, it’s about 20-25% APR), as well as stake CVX tokens, getting 25-30% APR on the voting model. Additionally, if you add liquidity through Convex, you get increased returns even without CRV token staking. Through this model, Convex has raised more than $3 billion in liquidity.
Among other things, Convex is also developing a model of earning on votes. The thing is that in the Curve system, you can vote for which pools will get extra yield in CRV tokens, and Convex (it’s not the only one, of course) uses stacked CRV tokens to vote for pools where it holds liquidity to get extra yield, and also offers you to stack Convex tokens (CVX) to increase Voting Power so that you can make money in the process.
If we talk about voting (and in some protocols, it is called Bribes or “Bribes”), this is now an actively developing area. Regularly I notice how projects using this model break into the top in terms of profitability.
As a result, we can safely say that properly built tokenomics allows a project to involve tens of thousands of users in its business model, as well as stimulate the construction of an ecosystem of other protocols on top of the main platform. *But I still think that over time, even such established models will introduce technologies that increase the efficiency of the utilization of the liquidity provided. This will happen as the trading volume in DeFi grows.
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Decreasing Liquidity in the Market
Any financial market (and crypto is no exception) grows based on the influx of new money. However, the nature of financial markets is such that no matter how much liquidity comes in, it constantly flows out of the market, like a barrel with a leaky bottom. We are not talking about disappointed or cautious investors who withdraw their assets. This typically happens at the end of downward cycles and is referred to as “Market Capitulation.” We have observed this phenomenon many times, which is usually followed by dynamic growth, but without those who have incurred losses.
Every day, millions of deals ranging from a few dollars to several billion dollars are made in the financial markets. Some people win in these transactions, while others lose. But one thing is constant—a commission is paid for each transaction. A small, seemingly insignificant percentage is taken by a broker, stock exchange, or any platform that provides the opportunity to conduct the transaction. These small percentages, which may seem trivial individually, collectively add up to substantial flows of liquidity that exit the market and end up in the pockets of those who prefer speculation over servicing speculators.
This happens every day, almost every second. A new million dollars enter the market, and within a second, there is less of it left. During the first transaction, a portion of liquidity is skimmed from this million. And so on and so forth. People move their money to where there is continually less money. Doesn’t that seem absurd? However, the belief that markets grow in the long run partly justifies this decision, mainly because there is so much fiat money being created that diverting it elsewhere from financial markets would require more imagination and skill. So, isn’t it better to succumb to the enticing dream of getting rich and bringing your money to the stock market? But let’s be honest, few people succeed in this bet. Few have the patience, vision, and wisdom to weather downturns and invest in their long-term portfolios in a disciplined manner. This is why dreamers turn to speculation, accelerating the outflow of liquidity and filling the pockets of stock exchange owners.
Is there a way out?
As always, there are several options:
- You can refuse to play the game altogether, where you are initially treated as a fool and brought to the table only to be robbed. Not a bad option, but not the best. Holding onto cash when the printing presses are running at full capacity is a lost cause.
- Investing in over-the-counter instruments is possible, but we live in a world built by financiers and capitalists, so wherever you go, you will have to deal with finances.
- However, there is a third way. You can become the very owners of trading platforms and earn from others who trade in the hope of making a quick profit. How do you like this option? If you are interested, react to this post, and soon we will continue, and I will explain step by step how to do it.
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AMA with Bitget 9/28/2022
On September 28, 2022, there was an important meeting – an AMA session with Alfred Hamzin, MinePlex marketing partner. During this session, many questions related to the MinePlex project and its future development were discussed.
AMA (“Ask Me Anything”) is a meeting format in which participants have the opportunity to ask questions to a specialist or expert and get direct and detailed answers from them. In Alfred Hamzin’s case, he told us about his role in the MinePlex project and shared some interesting information about the project itself.
Alfred Hamzin is an experienced marketing partner who has been promoting crypto projects for over 5 years. He said: “My name is Alfred Khamzin and I am a marketing partner at MinePlex. I’ve been working in cryptoproject marketing for over 5 years and I can say with confidence that MinePlex is one of the strongest projects I’ve met.”
People are passionate about the project and support it. We have 38 thousand active holders and 150k members in our community, and new ones are added every day. This can be seen in our explorer. We want the project to belong entirely to the community. And it’s already happened.
Next, a representative of the exchange asked to tell us more about the project MinePlex.
MinePlex Banking is a new generation mobile cryptobank with its own liquid token. The project is based on an exceptional balance of traditional financial systems, blockchain technology and mobile applications.
We have developed our own processing that allows you to make bank payments using cryptocurrencies (the product is called MinePlex.Money), we have issued our own debit cards, while we support both the issuance of physical cards and virtual ones, in addition to the debit cards, we have released solutions for POS-terminals and businesses that can accept payments in cryptocurrency.
In order to implement the project, we are developing our own unique blockchain with a Liquid Proof-of-Stake (LPoS) consensus algorithm, which combines such advantages as simplicity, operating speed and decentralisation.
He also discussed the role of the $PLEX token and his tokenomics
As you could know we have 2 tokens: Mine and Plex. Plex is
Limited issue liquid token. Due to the limited emission, its speed and size decrease over time.
Main destination for Plex is to be a payment tool. We use Plex in most of our products. Our own processing (part of Mineplex Money, debit cards, pos-terminals), MinePlex Marketplace, where people use plex to buy and sell products etc.
Maximum emission of plex is 414 720 000. Around 70% tokens in circulations now
The emission of PLEX tokens is divided into 4 stages. For each stage 25% of the total emission will be issued – 103 680 000 PLEX.
Right now we’re on the 3rd stage and the current block reward is 150 plex tokens. But next halving is coming
Also, asked a question about how users get rewards for blocks? Alfred answered it this way:
We call this process ‘Plexus’. To get the right to receive a share of the PLEX token, which is generated in each block, a Plexus of the Mine token must be done. Plexus can be compared to stacking. However, in the Liquid Proof-of-Stake (PoS) algorithm, the stake itself means the ownership of MINE tokens. Unlike Delegated Proof-of-Stake (PoS), the address itself is delegated, not tokens. So users always have access to their tokens and can use them or change the delegate (Plexus Pool) at any time. As for Mine token. It is our base token, a unit of the processing power of the MinePlex blockchain required to generate new tokens on the network. Means of payment for internal commissions. Not subject to volatility, face value – $ 0.01.
When asked about his strategy for attracting new users and investors to the platform and retaining them in the long term, Alfred answered as follows:
Let me explain our vision. We are working on solving a fundamental problem – the integration of the fiat and cryptocurrency world of finance. Without such projects as MinePlex, the development of the crypto industry would be impossible as my opinion. Therefore, our focus is primarily on creating products that people will use in everyday life, and this is the answer to both questions. For example. The user who received our debit card will certainly use Plex. The store owner who uses our terminal will also become our user and investor People see what products we create, see that we always do what we talk about, and therefore understand that the company will cost much more in the future In addition, tokenomics itself stimulates demand from new and old investors. After the next halving, the production per block will be halved. Users already understand that keeping plex is valuable
He also talked about MinePlex’s future plans, that in Q4 2022 there are plans to transfer Visa and Mastercard payment system to MinePlex processing (commission and cryptocurrency transactions without intermediaries), integration with Tezos and MinePlex development in directions: South Africa, Australia, India, Brazil and other Latin American countries
It’s worth mentioning that MinePlex is celebrating our birthday in Dubai on October 25. There will be a lot of activities and guests from all over the world: Vietnam, Germany, the Republic of Belarus, Dubai, Kyrgyzstan, etc.
To the last question “if you had to describe your project in one word, what word would it be? And why?” the representative received this answer:
I guess nothing describes our product better than the word ‘MinePlex’
The second part of the AMA asked questions that were selected from Bitget Global Twitter
It was mentioned that all services provided by traditional banks will soon be moved to blockchain, and MinePlex is one of the leaders of this transformation. Already, debit cards are being issued, there is its own processing, a Pos-terminal for offline payments has been launched, and this is just the beginning.
When asked about recent achievements, Alfred said that since last year significant improvements have been made in Mineplex Money, in particular in processing technology and implemented in a number of products such as debit cards, POS-terminals for offline trading. An undoubted achievement is considered to be the growth in the number of holders in their project, which currently stands at over 38,000 wallets and over 150,000 members of the MinePlex community. At the moment, they are working on the launch of Layer-2 blockchain, which will allow the project itself to scale even faster.
As for expanding markets, Alfred said that over the past six months, they have developed their international network very quickly. In Vietnam, for example, there were over 2,500 participants at their last community meeting. And you can see that their users from the Vietnamese community are also joining this AMA.
Regarding short-term plans, Alfred pointed out these points: MinePlex.Market update adding a B2B format: the ability to connect stores to sell their own items, payment transfer Visa and Mastercard (a system in MinePlex that handles fiat and cryptocurrency transactions without intermediaries), which were mentioned earlier. Integration with Tezos and the launch of its own NFT-platform.
In the Third Part of the AMA, Alfred selected the top 5 questions from users
Q: Could you tell us about your security strategies, audits and every measure that might protect your users funds and protect their privacy?
A:
«We got audit from Certik. Let me add the links for certificates
Q: Do you have tutorial videos so we can get to know your project more clearly or do you have a YouTube channel or something? can you share it with us?
A:
«Thanks for this question! We’re really understand that for start people need to be educated first of how our platform works. I recommend to join our official telegram community and our admins will help you to explore all our tools such a staking Mine to getting rewards in Plex. Here is the link to our telegram group. But please be careful with other non-official groups. There are a lot of scammers.»
Q: Can you explain how is your Tokenomics Distribution? How many tokens Will be minted ? And How many tokens Will be locked by the team?
A:
«At first, we have 2 tokens as you could hear during the AMA – Mine and Plex
As for Mine token emission:The MINE token emission is 259 200 000 000. 10% of the emission (25 920 000 000 MINE) is a reserve fund for MinePlex Banking. These tokens will form an initial stake, which in turn will provide the starting price for a PLEX token. 20% of the emission (51 840 000 000 MINE) will be allocated for sale through your personal account. 70% of the emission (181 440 000 000 MINE) will be on a special smart contract that Exchanges PLEX tokens for MINE tokens inside blockchain.
The emission of PLEX tokens is divided into 4 stages. For each stage 25% of the total emission will be issued – 103 680 000 PLEX. Pools are getting Plex tokens as the result of Plexus process. Initial issue was 0 plex tokens.
Btw we have our own explorer where you could see detailed information about both tokens https://explorer.mineplex.io/
Q: Ambassadors play a very important role in every project. Do you have an ambassador program? If yes, how can I be one?
A:
«Agree! Right now we’re preparing Ambassador program in our Collabor.place. Let me just give you short information about collabor.place since it’s very important part of our system as well. Collabor Place is a place that we have created for ourselves and our like-minded people. It’s community of people who earn money on the crypto and help each other. As i told before we pay a lot of resources to help our community to growth with us. So, if someone want to join to Ambassador program – stay tuned and join our telegram channel to be noticed once program will be launched»
Q: Without an working products any idea has zero value. We see many projects are on paper only and no product. So, kindly ensure us that your project is just not an idea and it’s already has an working products or practical usecases?
A:
«I’m 100% agree that this is the most important thing. But we’re not startup who try to raise money for the idea of future. We have launched and revolutionized products already. I think the list of what we did is the best answer on this question:
We have developed our own processing that allows you to make bank payments using cryptocurrencies (the product is called MinePlex.Money), we have issued our own debit cards, while we support both the issuance of physical cards and virtual ones, in addition to the debit cards, we have released solutions for POS-terminals and businesses that can accept payments in cryptocurrency»
The revolution begins now
We are ReWolt Venture Studios. Because “Re” is a revolution, it’s something that needs to happen now, and we know how. We’ve been operating since 2018 as a marketing agency, and after we rebranded in September 2022, we’re operating as a venture capital studio.
From the beginning of our work, we took Web3 projects as a priority exclusively, we have over 90 cases in our portfolio from different areas: DeFi, CrossFi, GameFi, NFT, and worked with Tier 1-2 exchanges and launchpads among others.
We have over 50 people working in different areas: community building, influence marketing, attracting liquidity and listings on exchanges for strategic partners, we do token sales, NFT sales, and negotiating with VC, also our founder has educational content which he covers actual ways of generating passive income with DeFi
In which areas of your project you can be sure:
– Community Building
Our professional community managers each of which have a lot of experience in different projects, provide complete immersion of the community in the project with various events and technical support.
– Social networks (Twitter, Facebook, etc.)
Regular posts from our copywriters will always attract your audience, meaning its interest will never wane.
– Marketing strategy
The CEO and COO of our organization have a very long time working in the crypto sphere, they have a great experience in marketing, which always gives a positive result for the project.
We are ReWolt, we offer innovative marketing strategies that will allow your brand to attract more customers and increase sales. Contact us to start working on a unique marketing strategy today.
ReWolt – let’s make a revolution!
Why the DeFi market will reach $1 trillion TVL in the next 3-5 years
We are ReWolt Venture Studio. We have been working with crypto projects since 2018, our portfolio includes more than 89 cases from different spheres: De-Fi, CrossFi, GameFi, NFT, worked with Tier 1-2 exchanges and launchpads among others. Our organization employs more than 50 people in different areas: community building, influence marketing, attracting liquidity, and listing on exchanges for strategic partners, we conduct token sales, NFT sales, and negotiate with VC, also our funder leads educational content in which he covers actual ways to generate passive income with DeFi.
What is the DeFi market today? What happened with the market after the 2021 hype and who is still investing in DeFi? How long to wait for further growth of TVL (total value locked)? What will the regulators do with this market? Let’s find out in this article.
Steps towards the creation of a decentralized finance (DeFi) industry have been made almost since the beginning of the crypto market, but the real breakthrough only happened in 2021, when a full-fledged industry was born in a very short time before our eyes. TVL reached $180 billion at the peak. Hundreds of protocols entered the market – decentralized exchanges, lending platforms, cross-chain bridges, yield aggregators, options platforms, and other demand-driven service protocols.
The DeFi market recreates the infrastructure of the traditional financial market, but with far greater speed, technology and transparency. At the center of it all is the concept of “Not your key – not your money,” whereby transferring your own funds to third parties (centralized exchanges, brokers, portfolio managers) makes your money not yours. With DeFi you conduct any transactions directly with your wallet. If it’s trading tokens, for example, you give one token from your wallet and immediately receive another in return. This process is managed by a smart contract, which eliminates any risks associated with human error, third-party bad faith, etc.
The market is directing users toward DeFi. When FTX, the largest exchange, collapsed in 2022 and users lost hundreds of millions of dollars, market participants finally began to see the point of switching to DeFi.
Some people argue that DeFi is too hard to use for the mass consumer and 2021 was just a temporary hype, but I notice that in the last year, decentralized finance has made a huge step towards user experience, and now there are more and more platforms on the market that even the most inexperienced user can work with. This is another trend in DeFi – simplification and mass adoption.
As for the hype year 2021, according to our funder/CEO Alfred Hamzin(https://t.me/AlfredinCrypto) the DeFi market performed even better in 2022 than in the “hype” year 2021, despite the record drop of TVL. Let’s take a look at the on-chain data.
According to Defillama, a record month of Dex trading volume in 2021, with a market capitalization of around $180 billion as of November 2021, was $291 billion, while in 2022, with capitalization falling to $50 billion, almost 4 times the average monthly trading volume exceeded $100 billion. That is, despite the decline and the clear bear market, DeFi has been used more actively.
At the same time, weak players, as it often happens, could not withstand the pressure of the crypto-winter, and left the market. And strong players became even stronger.
But in addition to the benefits for users of DeFi products and services, who will soon be able to use all the same financial services as in the traditional market, but without bureaucracy, efficiently and profitably, decentralized finance is also flipping the approach to investment for liquidity providers.
Together with the team, we dive into the world of DeFi and take an advanced look at different investment approaches/strategies with our students to maximize profits in the decentralized finance market. Learn more on our Telegram channel: https://t.me/AlfredinCrypto.
The financial market has existed for several hundred years. And all that time it has been governed by the same law. The main beneficiaries were those who gave people the opportunity to trade and speculate, hoping to make a lot of money. But all the time the money was flowing from traders to big investors, who invested their money in the creation of infrastructure for financial operations – to exchanges, bankers, and brokers. It was almost impossible for an average person to make money from the same model because it required a lot of capital, a team of developers, special licenses, etc.
However, in DeFi there are such opportunities for any investor. You don’t need large capital, licenses, investments in development to start earning on the same model as the leading crypto exchanges. Everything is already set up for that. You only need to master small technical specifics of using decentralized wallets for connecting to DeFi-protocols and develop your own strategy, after that you will start making a profit daily and sometimes even several times a day. This is another fundamental factor for future growth.
So, if everything is so good, technological, revolutionary, and profitable, why isn’t everyone still investing in this market? And how do regulators feel about it?
Unfortunately or fortunately, but most often investors follow the crowd, hoping to find that same hype, “Money” button, etc. And they lose on it. DeFi is not about fast money. This is about a stable 30-40-50% APR, but without speculation, with clear risks, and a risk management system. But most importantly, investing liquidity in this market really creates value. And this, in my opinion, is the key factor that your investments will earn dividends.
As for regulators, everything is not so straightforward. According to reports from central banks in various countries, we can see that government officials are aware of the specifics of the DeFi industry, they understand the technical and strategic parts quite well. They are not ready to fully accept this concept, but apparently, they also understand that simply prohibiting it will not help. People will find access, and they will just work and not pay any royalties to the country that tried to shut it down.
The only viable option, which is immediately visible, is the creation of additional centralized infrastructure, which would be, as it were, on top of the DeFi level. It would have KYC, AML, etc. The operators of such infrastructure will help investors get simplified and more secure access to the market, but in this case, we are no longer talking about decentralization. However, this approach is rather oriented towards institutional investors with a moderately conservative risk management.
When you dive into DeFi, you realize how quickly the most convenient tools and services have been created, such as instant loans on lending protocols (a similar tool in the traditional finance market is not available to most investors and is much more complicated and time-consuming). Soon, all those services that are now available in the traditional finance market will migrate to DeFi. And this will give a tremendous boost to our development. It’s just a matter of time before we reach $1 trillion TVL. Probably in the next three years.
How to make profit on the bear market?
Want to know the one thing that every successful digital marketer does first to ensure they get the biggest return on their marketing budget? It’s simple: goal-setting. This is an absolutely essential practice for any digital marketer who knows how to execute their campaigns in a productive, cost-effective way. With a few. With a few simple tips, you can be doing the same in no time! In this blog, we’ll walk you through the first steps every savvy digital marketer takes to ensure that they’re on target to hit all their marketing objectives. Get ready for revenue!
Remember: even if the channel you’re considering is all the rage right now, it might not fit your brand. Always make informed decisions that directly relate to your company. Otherwise, your message won’t be delivered to its intended audience and you’ll have wasted time, effort and money.
Know Your Digital Goals
The first step is clearly identifying which goals you want to achieve. Get specific. Do you want to increase brand awareness? Are you all about locking in leads? Do you want to establish a strong network of influencers that can help you be discovered? How about pushing engagement on social media?
Get Specific
A useful tool for narrowing down your goals to ensure they’re viable is the SMART mnemonic. It’s important to get specific to understand exactly what you’re working towards, and help you break down the process of hitting your targets. This is exactly what this mnemonic helps you to achieve.
- Does the channel reach my intended audience?
- Is the channel sustainable and affordable within my company’s marketing budget?
- Will I be able to measure the success of the channel?
- Does the channel allow me to express my brand’s intended message?
- Do the channels I’m considering work together to convey my message?
Always Remember Your Goals!
Establishing a solid vision for your business is the first step to planning your digital marketing budget. Always keep your final goals in sight when organising anything for your company. When deciding which steps to take next in your business, ask yourself how they will help you achieve the goals you outlined in Step #1. This will ensure that you stay on track and prevent you from spending your budget on anything that won’t help you achieve.
Cum et essent similique. Inani propriae menandri sed in. Pericula expetendis has no,
quo populo forensibus contentiones et, nibh error in per.Denis Robinson
As your budget progresses and evolves, continue referring to your SMART objectives. Stay focused and remember your goals – they will always inform what your next step will be!
